Cost Benefits: ROI
want to learn to drive, you take lessons.
If you want to learn to play the piano, you take
If you want to learn anything new, you
take lessons - unless you want to spend a very
long time over it and make a lot of mistakes.
And time costs money.
If you want to
write good documentation,
all it takes is just one day.
✓This course pays for
This one-day Technical Writing Course
teaches you the essentials of writing
professional documentation. And it pays off:
It helps your
It reduces complaints and support calls
It improves your company image
It saves you
time in writing and planning your manuals / procedures.
✓Easy — just
Improve the Way You Write
Don't you wish writing a new manual was easier?
All you need to know is the Easy Way to Write.
I can show you the correct approach to Technical
Writing; how to plan the documentation in minutes
rather than hours (or even days)
so that you include all the relevant material. And
how to write it so that your readers will understand
you, first time.
So, do something about it. This Technical Writing
Course can really improve the way
your staff write documentation. Learn the essentials
in just One Day - which is not a lot to take out
of your work schedule.
Financial and Non-Financial Benefits
There are benefits in many ways:
✓Procedures: Increased Efficiency / Productivity, and Lower Costs
With improved instructions and procedures, your staff can
learn their tasks quicker, carry them out with fewer mistakes
and with better accuracy.
✓Procedures: Lower Risk
If your staff or customers really understand
your instructions / procedures properly at the first reading,
then there are likely to be fewer mistakes, lower risk, and
✓Products or Services: Improved Quality
When you use best practices to write your Operating
Procedures / Work Instructions, your readers will understand the
task more clearly. The aim is:
- fewer mistakes
- fewer complaints
- fewer questions
- fewer Support Calls
- get on with the job, and get it right first
And so the quality of your products and services
✓Customers: Improved Satisfaction
Manuals and Instructions written in a professional, easy
English manner, mean your Customers can use your products or
service more efficiently, do their job better and quicker, so
they are satisfied with what they have bought from you. This can
lead to repeat business.
✓Finances: £ More orders
If your customers are happy, they might order more from you.
They also tell other people, and these can become sales
referrals: word-of-mouth is very a effective Sales aid.
£ cost of your Support Calls
Good documentation reduces
complaints because customers can find the answers
without phoning your help desk.
Proper search facilities
mean they can find information easily.
Correct use of language means
they can understand what it says.
This can reduce your support
✓This Course —
Good Value for Money!
Your staff can learn how to produce consistent, well-written manuals and help
Show that you mean business.
Give your readers /
customers to find the right information,
Help them to
get the very best out of your product/service.
A good Company Image helps you to win orders.
✓£ Improve your Sales with better documentation
A Help file or Manual that impresses people is
Sales Aid. Good documentation shows that
you care about your customers. Find out how to write
correctly with our Technical Writing Course; then
you can give your prospects peace of mind about
buying from you, and turn them into customers.
✓Help Users to train themselves
"It's great. I give new staff
one module to learn, and they are moving on to the
next by themselves!"
- Sheena W., Team Leader,
Eagle Star Pensions.
- Learn how to create and structure Help files
and Manuals, so that readers can teach themselves
how to use your product / service; or learn
correct procedures, etc.
- This adds value, because it saves considerably on
one-on-one training of new staff.
Here are some of the benefits of learning the
correct way to
write Plain English
✓New manual saved 125 support
calls a month on just one product
"In one test, customers who used
the clearly written manual made
about 125 fewer calls a month than customers who
used the old manual."
- Cathy J. Spencer & Diana Kilbourn Yates, A Good
User's Guide Means Fewer Support Calls and Lower
Support Costs, 42 Technical Comm. 52 (1995).
✓Royal Mail saved £1/2 million in 9 months
by rewriting their forms
When you move to a new address,
you complete a redirection-of-mail form for Royal
The old form was so confusing that there was an
87% error rate when customers filled it in. This
cost Royal Mail about £10,000 a week trying to
sort out the problems caused.
Authoring specialists redesigned the form, and
this substantially reduced the error rate,
saving Royal Mail £500,000 in
the next nine months.